$102000 - $150000 Year
Monday to Friday
Day shift
Health insurance
Paid time off
Employee discount
Dental insurance
Vision insurance
401(k)
401(k) matching
Flexible schedule
Parental Leave
Tuition reimbursement
Flexible spending account
Retirement plan
Others
Job Description:
Role : Consumer and Shopper Insights Lead - India
Location: Gurugram, India
Key Accountabilities or Responsibilities :
Provide support to the CMO on Insights-related solutions that support the brand building and business objectives.
Ensure the Tracking and analysis of business-related E2E consumer insights, shopper insights, and foresight
Ability to influence commercial decisions with quantitative, statistical, and qualitative acumen
Expertise in Retail (Nielsen), Consumption ( Kantar), Brand Track, ROI, Media and all types of products, creative, POB, Pricing testing
Understanding of Demand Spaces segmentation and use
Understanding of Categury vision and Category Growth story for Customers
Establish and manage an effective Insights and data governance process.
Continuously advance, leverage, and optimize the relationship with agency & Vendors by building trust, and discipline and maintaining positive rapport to drive business results.
Closely collaborate with HI, CSI, and other insights experts in GEM and globally to bring best practices to India and drive talent development in Sales and Marketing
Work closely with Marketing, Sales, D comm, and media teams to ensure that the consumer is at the center of every discussion and decision.
Context and Scope:
Human Insights
Work with HI experts at GEM and Global to provide best-in-class solutions for all Consumers understanding
Operate and orchestrate the HH Panel with Kantar
Operate and Orchestrate Brand tracking with Kantar
Implement bespoke studies and analysis eg MMM
Demand Spaces segmentation
Customer and Shopper Insights
Adequate understanding of Shopper and customer marketing needs
Operate and orchestrate Nielsen reporting and analysis from offtake and RTM point of view
Consumption exercise and category growth projection
Category Vision and Category Growth Story
Strategic Insights and Foresights
Work with GEM and Global COE to gather, understand, and provide inputs for Strategic planning
Aid the innovation planning process
Measurement and Reporting
Deliver periodical E2E reviews, analysis, insights, and learning
Lead Insights Operations, budget management, governance of data buys, proof of performance and periodic budget actualization, PO issuance & tracking.
Establish and manage effective insights governance
3rd party verification and partner management
Preferred Experience:
8-10 years of experience preferably in marketing research organisations.
Experienced in overseeing diverse qualitative and quantitative research endeavors.
Good understanding of analytical skills and can effectively utilize data to formulate strategies and make decisions.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Communication
Leadership
Teamwork
Interpersonal
Learning/adaptability
Self-management
Organizational
Computer
Problem solving
Open mindedness
Strong work ethic
technology
Others
7 years
8 years
Manufacturing
On going position
Hybrid Remote