$100000 - $120000 Year
Monday to Friday
Day shift
Health insurance
Paid time off
Employee discount
401(k)
Others
Requisition ID: 25737
We are looking for our new Director External Communications and Reputation Continental Europe (CE) to drive forward external communications and stakeholder relations strategies in a coordinated manner that protects and enhances our corporate reputation. You will provide communication and reputation leadership for our teams in Continental Europe. This role requires that you have established networks, media relationships and experience running campaigns that support and enhance our corporate reputation. You will report into our Senior Director, Government and External Affairs and be part of a team that drives a global approach to external affairs and reputation management.
This role will be mostly performed in Belgium, Brussels. You will travel regionally and to our corporate CE headquarters in Lille (Villeneuve d’Ascq) as needed.
The successful candidate will be part of a team that drives a global approach to external affairs and reputation management.
This approach has several desired tenets:
Proactive: Identify industry trends and opportunities to advance our corporate reputation and communication practices. Monitor external environment (i.e., media, political, public opinion, business shifts) to get in front of issues and respond effectively.
Consistent: Lead and coordinate with regional Senior Leadership team (and other functions) to ensure a common communications agenda regionally and globally. Anticipate implications of actions / media on other regions.
Collaborative: Cultivate internal and external partnerships to advance a collective agenda with industry associations, trade organizations and NGOs to help effectively convey the company’s message and priorities.
Value-based: Lead efforts to maintain, protect and enhance our company reputation and image. Leverage external communications, showcase company priorities (e.g., sustainability), and support leadership relationships to remove barriers to business and connect with the relevant stakeholders.
Key responsibilities:
You will foster relationships with key media and influencer contacts to ensure McCain has open channels for reactive and proactive external communications.
You will lead and maintain relationships with counterparts across multiple sectors to stay up-to-date on current events, politics and public policy issues across globally.
You will advocate on behalf of the organization, as well as representing the organization at external meetings with various stakeholders and customers.
You will coordinate external global messaging on key/ emerging issues.
You will enhance the reputation and equities of our brand by providing strategic counsel on communications strategies, especially during a crisis.
You will draft communications lines, statements and positions.
Profile:
You have 8+ years’ of experience dealing with media and corporate relations strategies, ideally in a large company or a major, complex institution or leading an international Public Relations agency in the areas of corporate or brand communications.
You have a genuine experience in crafting communications lines and delivering them across media types in different settings.
You have a strong understanding of digital and social media practices and trends.
A background in sustainability and environmental commitments would be considered an asset.
You have a thorough understanding of the political system in the European Union and key national markets, players and process that drive decision making.
You have excellent communication skills (oral and written) in English, additional European languages (French, Dutch, German, etc.) are an asset.
Thanks to your proactive nature, consistent approach, collaborative spirit and value-based decision making you ensure an excellent external communication and reputation management for McCain. You will occasionally serve as a corporate spokesperson as required.
Things to remember:
A role with a global dimension;
A fixed contract in a financial stable company;
A varied, challenging and responsible job in an effective and international team with flat hierarchies;
An opportunity to be seized;
An attractive salary package: laptop, phone, company car (optional);
Career opportunities;
Possibility to work up to 50% from home;
About McCain Foods Limited
McCain knows the importance that food plays in people's lives – the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together.
McCain Continental Europe, including its sister companies, is active in Retail, Foodservice, Industry and Quick Service Restaurant segments. It sells both branded and private label products.
McCain Foods Limited is a family-owned business founded in 1957 in Florenceville, New Brunswick, Canada. Today, the company is the world’s largest manufacturer of frozen potato products and a global leader in prepared appetizers and snacks. Its products can be found in restaurants and retail stores in more than 160 countries around the world. The company has major production, retail, and corporate operations around the world, employs approximately 22,000 people, operates 51 production facilities on six continents, partners with 3,500 farmers and generates annual sales in excess of $11 billion CAD.
Communication
Leadership
Organizational
Others
4 years
Communications
On going position
General Location, within a limited area