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Media Strategy and Performance Manager

roku

Austin, Texas, 73301

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Salary:

$119000 - $135000 Year

Job type:

Monday to Friday

Job Schedule:

Day shift

Job benefits:

Health insurance
Paid time off
Employee discount
Dental insurance
Vision insurance
401(k)
401(k) matching
Flexible schedule
Parental Leave
Tuition reimbursement
Flexible spending account
Retirement plan
Others

Description:

Develop and execute successful performance marketing strategies to manage on-device marketing effectively and efficiently for TRC AVOD & Premium Subscriptions content
Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions
Partner with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the strategy
Be the liaison with the product, analytics, ad operations and engineering teams on all media capabilities, measurement, and attribution projects ensuring requirements are defined and implemented
Utilize analytics and platform tools to track and optimize KPIs
Report performance to Marketing and Media leadership
Craft thoughtful recommendations of new tactics that are backed by data and can elevate performance against our KPIs.
Have a keen understanding of Roku’s ad products and campaign execution capabilities
Ensure all campaigns are being captured correctly in our internal reporting tools

Skill:

Must have strong strategic
analytical
and interpersonal communications skills

Others Requirements:

3+ years in omni-channel & performance marketing

Category:

Manufacturing

Positions:

On going position

Location:

On the road