$100000 - $130000 Year
Monday to Friday
Others
Morning shift
Day shift
Evening shift
Night shift
Others
Health insurance
Paid time off
Dental insurance
Vision insurance
401(k)
Family Support Offerings
Family Caregiver Leave
FSA and Transportation
Health Savings Account
Life Insurance
Disability Coverage
Voluntary Plans
others
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Sr. Director, Digital Marketing
A little bit about our team:
The mission of the Warner Records Digital Marketing team is to drive fandom, music consumption, D2C purchases and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist’s digital presence including digital narrative development, digital advertising, social content ideation, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding, websites, etc. We work directly with the artists to translate the vision of their music into groundbreaking digital campaigns and provide in-depth creative consulting geared toward growing a highly engaged fanbase.
Your role:
This role will oversee high level digital marketing campaigns at Warner Records. The position will be responsible for developing campaigns that build artist social followings and engagement, and drive music consumption. You will be a digital expert in all things social as well as know the leading industry standards for digital marketing in music. The role will also oversee the Warner Records socials at the highest level and have 1-2 direct reports.
Here you’ll get to:
Supervise the development and execution of high-level groundbreaking digital marketing campaigns and build growth strategies for both established and developing artists in the Music space, leading to follower growth and consumption
Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic
Oversee the Warner Records Socials with the goal to drive consumption and streaming for our artists while creating a cutting edge narrative around releases and pop-culture moments
Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns
Be responsible for the day-to-day social media strategy, website, and CRM strategies for a designated roster of artists and the Warner Records social accounts with a focus on driving fandom, engagement, and music consumption
Use expert-level knowledge of social platforms and social content strategies when partnering with artists and management to craft a social narrative and content strategy that elevates their brands and drives fandom, cultural conversation and music consumption
Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms
Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
Partner with the VP of Paid Media Strategy, Operations and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist
Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data
Build and maintain relationships with social media platform representatives and participate in regular update meetings
Manage online marketing budget spend artists
Communication
Leadership
Organizational
Problem solving
Experience in managing social label or brand accounts
others
Minimum of 7-10 years professional experience in digital/social media marketing
direct to consumer marketing
and/or related field
Bachelor’s degree or equivalent experience
Photoshop
Illustrator
or other graphic design knowledge
Experience using project management software such as Monday and Asana
Understanding of social media analytics and posting tools such as Chartmetric and YouGov
Short Form content strategy experience
others
Finance
3
In-person