$120000 - $135000 Year
Monday to Friday
Day shift
Night shift
Health insurance
Paid time off
Employee discount
Dental insurance
Vision insurance
401(k)
401(k) matching
Flexible schedule
Parental Leave
Tuition reimbursement
Flexible spending account
Retirement plan
Others
This is a remote position available to any qualified applicant in the United States.
Cognizant's Integrated Service Line Marketing team is looking for an exceptionally talented field marketer to join our team. In this role, you will be self-starter who can quickly adapt to the changing needs of the business. This role will closely align with our Service lines comprised of sales and delivery executives to achieve growth goals, have a measured impact on new sales activity, and build relationships amongst our target and prospect buyer audience.
The field marketing role is a leader/doer, providing strategic guidance to the business units while rolling up his/her sleeves to manage high profile Sponsorships and bespoke events from end-to-end and partnering with our ecosystem of Alliance Partners and management teams. In this role you will work in collaboration with a cross matrix of marketing colleagues while producing client-facing content, sales tools and resources that drive engagement throughout the buyer's journey. This includes working collaboratively across sales, the broader marketing organization, alliance partners, and key stakeholders to develop and execute programs that align with business development goals.
The person in this role will execute a mix of marketing, content, and events/experiential strategies that improve the buying experience and accelerate conversion. In addition, have demonstrated experience in Account Based Marketing initiatives, whereby the focus has been individual or clusters of accounts.
Responsibilities
Sales and Marketing Liaison
Build a close working relationship with the Service Lines stakeholders and strategic business units to support a joint go-to-market approach, enabling sales with conversation content/CTAs and generating demand. Coordinate with business stakeholders on marketing strategy and programs, with a focus on events and digital programs.
Content and Tools
Work with Strategic Business teams to determine the necessary content and materials needed for them to win deals (examples include videos, decks, solution overviews, leave-behinds, sales playbooks, case studies, etc.).
Align with Marketing colleagues to identify existing and new thought leadership and other content for marketing programs.
Work with Sales teams to identify clients who could be potential be reference accounts for Cognizant and/or case studies.
Work with content lead to convey the value of a solution communicated in a consistent, concise, and compelling way.
Leverage the content repository and ensure that all information is easily and readily accessible at the point of need.
Outcomes/Measurements
Demonstrate deep IT services/industry experience and understanding of client priorities to help client sales team progress opportunities
Continually measure, optimize, and report ROI of field marketing programs by analyzing data from martech stack and salesforce tools.
Required Skills
Strong communicator and storyteller - written, editing, verbal, and visual
IT Services marketing expertise with the ability to personally drive outcome-oriented marketing programs in close partnership with Integrated Service Lines
Possess strong program and project management skills to multi-task in a highly matrixed organization to carry initiatives through from concept to outcomes
Demonstrated end-to-end event/tradeshow experience
Effective leader with the ability to manage up to achieve desired outcomes
Strong executive presence and confidence to influence direction, be able to present and deliver to a broad audience
Self-starter, positive, engaging, proactive, and able to relate well to a diverse audience.
Bring a collegial, collaborative attitude and approach to working closely with leaders across the business units and functions
Understand how to leverage technology in marketing processes
Communication
Leadership
Teamwork
Interpersonal
Learning/adaptability
Self-management
Organizational
Computer
Problem solving
Open mindedness
Strong work ethic
technology
Others
6+ years of marketing experience
4+ years of recent demand generation and sales enablement experience in professional services and/or B2B technology
IT Services marketing experience
Construction
On going position
Remote